DUSTIN MCMAHON | designer by day, doodler by night
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Thinking Made Visible

Saul Bass AR Exhibit

 

 

Thinking Made Visible are the words Saul Bass used to express his feelings about graphic design. In the spirit of Saul, me and Justin Slagle created an exhibition for our school, Seattle Central Creative Academy, that is easily moved and placed in any venue, but also has an Augmented Reality component that ads extra layers of experience to the exhibit using a amount of limited space.

The environmental graphic booklet that shows site maps, elevations, and other UX and informational components for the space at SCCC.

Role: My role in this exhibition project was co-creator, copywriter, environmental designer, and graphic designer.

Skills: Skills and programs used on this were Rhino 3D, Augment Reality, Adobe Illustrator, InDesign, Photoshop, Architectural Mapping.

Background: The main UX/UI challenge was creating an exhibition that utilizes Augmented Reality in a necessary and dynamic way. A little project background: Given a 10 week timeline to create a sight maps, elevations, an exhibition design, super graphics, copy for the exhibit, and AR components on top of the physical display. The purpose of the AR needed to make sense in the exhibit, as well as give the viewer a deeper understanding.Project Goals and Objectives: Create a beautiful, illustrative exhibit using new knowledge (such as the basics of environmental graphics, such as elevations, site maps, circulation paths and )

Process: Creating a scale model of the actual environment, research and development, writing copy and text, mocking up the environment, sketches, iterations, visual design and layout, putting sketches and drawings into Ai, bringing those into Rhino, then into Augment.